No, I Can’t Just Eat One Cookie, Dammit!


When you are in contest preparation mode, everything matters.

If you continually catch yourself asking “Do I really need to do this to be my very best on stage?” you’re probably going have a tough journey.

You must see everything you do as a big deal.

“No, I can’t just eat one cookie!” you want to yell at your friends, co-workers, and sometimes even family members.

Maybe you actually do sometimes.

Could you?


Actually, you could but you understand that it’s a MINDSET more than anything else.

The answer is always “No.”

You don’t want to eat that one cookie.

Everything you do matters. Everything you do contributes to your success or failure in some way, shape, or form. Some things are bigger deals than others but you don’t waste a lot of willpower, focus, energy, and time worrying about which is which. You willingly and enthusiastically treat them all like they are big deals.

That mindset is what makes you great. That mindset is why your body looks incredible. That mindset is what makes people admire you.

That mindset plays a huge part in making you so successful.

Those friends, co-workers, and even family sometimes don’t get you.

I certainly do.

The Pareto Principle states that you get 80 percent of your results from just 20 percent of your efforts. It’s the old 80/20 rule. If you look closely, you’ll discover that this principle plays out in many aspects of life.

If you really think about it, it probably plays out in contest preparation too.

But, if you are going to look your very best on stage, it might not be wise to start looking at things this way.

Finally achieving greatness in life is more like moving tiny grains of sand on a scale. You can move thousands of tiny grains of sand but the scale never moves. Finally, one grain of sand that’s no bigger than any of the others, tips the entire scale over to the other side.

It wasn’t that last grain of sand that tipped the scale all by itself. That last grain of sand didn’t possess any magic qualities. It was all of the tiny grains of sand COLLECTIVELY that finally got the job done.

What makes you a great competitive bodybuilder is that you can get yourself to continually move those tiny grains of sand. Other people can’t. They’re always looking for gigantic grains of sand. They don’t understand those don’t exist like you do. They’re always trying to figure out how they’re going to get 80 percent of the results from just 20 percent of their efforts.

They’re always asking themselves things like “How long is it going to take to see results?” or “Can I get by without doing this?”

“Can’t I eat just one cookie?”

They don’t get it like you do.

What makes anyone great in any area of life is they have your contest prep mindset just directed in areas most important to them.

If you really want to experience great relationships . . .

If you really want to earn enough money to provide you and your family (or future family) the very best options in life . . .

If you really want to earn true freedom in life (and not just doing what you prefer to do within a very confined, limited number of options dressed up as freedom) . . .

If you want to win big in life too . . .

You’ll need to treat those areas of life the same way as you do your contest preparation.

Everything matters.

You can’t try to convince yourself that some of the “tiny grains of sand” are pointless just because you can’t crack the code.

It’s a mindset more than anything else.

The very same mindset that played a major part in helping you earn your amazing physique.

That’s what the people who have the great things in life that you want and don’t have yet. Don’t listen to those who are confused, frustrated, and think they have everything figured out.

Throw away the cookies. Bring on the chicken and broccoli.

Everything matters . . .

. . . when you are REALLY committed to winning big in life too.

You got this.

It’s not too late to be great.

Set your entire life up like contest (and win big there too!).

You’re just one cookie-free “contest prep season” away from the life you really want.


About Author

Skip La Cour

Skip La Cour is a coach, speaker, author, and entrepreneur. He is the creator of the MANformation Confidence and Leadership personal development program for men and was a six-time national champion drug-free bodybuilder. La Cour helps ambitious men understand and execute effective confidence, leadership, and influence skills so that they reach their biggest goals in life with more control, clarity, and focus. Feel free to email Skip at any time at [email protected] with your questions and comments. Or, call (213)973-8790.

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