You’re successful. You’ve built a great life. Maybe you’ve raised amazing kids, run a business, or you’re known for getting things done. You’ve done hard things before.
But for some reason, you still can’t get yourself to consistently work out. You still eat foods you know you shouldn’t. You still carry the weight, physically and emotionally, that doesn’t match the rest of your success.
And that disconnect?
It eats at you.
You might not say it out loud, but you feel like a fraud.
You think, “What’s wrong with me? Why can’t I just do what I know?”
You wonder if you’re lazy… or maybe too old…
You’ve probably even whispered to yourself, “Maybe I’ll never figure this out.”
Let me tell you something you need to hear:
You’re not lazy. You’re not weak. You’re not stupid.
You’re just not aligned emotionally with the fitness life you say you want. And that’s exactly what we’re going to fix—starting right now.
The Real Reason You’re Not Taking Action
Most men I coach already know what they should be doing:
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Eat better.
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Train consistently.
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Get more sleep.
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Drink more water.
Yet they don’t do it. Not consistently.
And that’s because knowing isn’t enough.
Belief is what drives action. Certainty is what drives follow-through.
You see, if you were 100% certain that your effort—your pain, your sacrifice, your time—would pay off, you’d do it.
But you’re not.
You’re skeptical. You’ve tried before. You’re afraid to waste more time and energy.
And when you’re bombarded with overcomplicated, conflicting advice online—especially from influencers who don’t live your life—you get overwhelmed.
So you shut down.
Or you dip your toe in, give 50% effort, and don’t get results. Which reinforces the belief: “This doesn’t work for me.”
It becomes a vicious cycle of mental and emotional defeat.
Let’s Connect! At the end of this article, you’ll have the chance to connect with me directly, get your most pressing questions answered, and receive personalized help. Just text me your picture and fill out the questionnaire at the bottom.
Your Identity Is The Key To Change
What you do consistently… is based on who you believe you are.
You believe you’re a leader. A provider. A businessman. A father.
But you don’t believe that you’re a “fit guy.”
Not yet.
Here’s the truth:
Until you see fitness as part of your identity, nothing will stick.
But once you do? It becomes effortless.
When I made fitness my identity, it wasn’t about motivation anymore. It was just what I did.
But let me be honest—I didn’t have the distractions you have now.
Marriage. Kids. Business.
I made fitness my whole world for decades.
So I don’t just relate to guys like you now—I specialize in helping you create efficiency, clarity, and certainty in your new identity as a fit older man.
And this is where coaching comes in.
Why Coaching Isn’t Just Helpful—It’s Essential
When a smart, busy, older man like you decides he wants to finally get this fitness thing handled, coaching is a game-changer.
Here’s why:
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Coaching gives you certainty. I’ve already sorted through decades of fitness advice. I tell you exactly what matters—and what doesn’t.
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Coaching gives you accountability. You’ve got enough people depending on you. This time, you get to be the one supported.
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Coaching gives you focus. I take the emotion and second-guessing out of the equation. You show up. You follow through. Simple.
The best part?
I’ve walked this road with hundreds of men like you.
Guys who felt like they had everything—except control of their body and their health.
And now? They’re in the best shape of their lives—mentally, physically, emotionally.
Your Motivation Lives In Your Pain (And Your Future)
I know you don’t want to look in the mirror and feel shame anymore.
I know you’ve told yourself “I’ll start tomorrow” more times than you can count.
And I know you’re terrified of being the man who has money in the bank, but no health to enjoy it.
So here’s the deal.
Stop pushing the pain away.
Step into it.
Picture five years from now—still in the same place, or worse.
Still hiding your gut.
Still dreading the pool.
Still tired by 3 p.m.
Still scared of getting a call from the doctor.
Now picture the opposite:
Leaner. Stronger. More energy.
More confident. Proud of yourself again.
Alive.
Which man do you want to be?
You’ve Already Done Hard Things. This Is Just One More.
You raised kids. You built a business. You made sacrifices.
And you didn’t always know what you were doing—but you figured it out.
Fitness is no different.
And I’ll help you figure it out faster, easier, and with a whole lot more certainty.
Whether it’s 3, 6, or 12 weeks—coaching with me is designed to create one thing: permanent identity change.
Once that shift happens, fitness stops being hard. It becomes who you are.
Final Thought: This Is Your Wake-Up Call
You’re not a lost cause.
You’re not stuck forever.
You’re just one decision away from finally breaking through.
Let’s stop the cycle of guilt, frustration, and self-doubt.
Let’s make fitness part of your identity for the rest of your life.
Reach out. Message me. Let’s figure out the plan.
This isn’t about hype—it’s about your legacy.
And you still have a lot of great years ahead.
Let’s make sure you’re fit enough to enjoy them.
Skip La Cour
Workouts for Older Men
Text me at 925-352-4366
Take These Two Easy Steps
1. Text Me Your Picture and Introduce Yourself. Text me a picture at 925-352-4366 so I can see where your body is now. I’ll be able to help you even better. A picture does indeed tell me a “1,000 words” and we’ll be more efficient with our time when we speak on the phone. Whatever you feel comfortable with is fine. I can tell a lot even with your shirt one.
2. Fill Out The Questionnaire Below. This questionnaire will help me learn more about you. Not only will it help me learn more about you and better serve your needs, it will help you gain more clarity as to what you want and what may be stopping you from getting it.
Expect me to reach out to you very soon. I’ll contact you by text, phone call, or email.