You’ve been here before—not with fitness, perhaps, but in other areas of life. Your business, your career, your family, or your marriage. When you set your sights on a goal, you don’t dabble. You don’t settle for “good enough.” You work, refine, and push until you reach the level of excellence you know you’re capable of. Now, you’ve turned your attention to fitness. Maybe it’s a few years in, and you’ve already outpaced most men your age. You’ve been consistent in the gym, your eating habits are better, and people even compliment you. But something’s missing. You’re stuck.

This article is for you: the man who doesn’t settle. The man who knows that just looking better than “most guys your age” isn’t the same as looking and feeling your best. Let’s talk about how to take that high-achiever mindset and apply it to your fitness, so you can break through the plateau and achieve excellence once again.

The Plateau: Why You’re Stalled and Frustrated

When you first got started, the results came quickly. That initial surge of progress was rewarding, and it didn’t take much to get there—just showing up consistently and doing the basics was enough. But now, the game has changed.

What got you this far isn’t going to take you to the next level. You’re smart enough to know that the same effort, strategies, and time investment aren’t yielding the same results. The progress has slowed, and that frustration is creeping in. Why? Because most fitness advice wasn’t designed for men like you.

Why the Generic Advice Doesn’t Work for You

Most fitness advice falls into one of two extremes:

  1. The Beginner Basics: Move more, eat less, and follow generic workout routines. These are designed for people who are starting at square one and need the simplest path forward. That’s not you.
  2. The Hardcore Enthusiast: Three-hour podcasts on protein synthesis, complex training splits designed for competitive bodybuilders, and diets that revolve around obsessive macro tracking. That’s also not you.

As a high-achiever with a busy, productive life, you need strategies that are efficient, sustainable, and effective. You’re not looking to become a fitness influencer or spend all day in the gym. You’re looking for clarity. You want to know which principles matter most, how to apply them, and what’s worth your time and energy.

The Solution: Organized Principles and Clarity

Here’s the truth: Success in fitness, like success in life, boils down to mastering a few organizing principles. It’s not about finding a magic workout or secret diet. It’s about understanding how to make any program or strategy work for you. Once you grasp these fundamentals, you can:

  1. Make Any Training Plan Work: Whether you prefer high-volume training, a minimalist approach, or something in between, the key is understanding the principles of progression, intensity, and recovery.
  2. Master Nutrition Without Obsession: No, you don’t need to track every gram of protein or stress over the exact ratio of carbs to fats. But you do need to understand the fundamentals of portion control, meal timing, and caloric balance.
  3. Sustain Results in Your Real Life: Your fitness plan has to fit within your priorities—your family, your career, and your lifestyle. If it’s not sustainable, it won’t work long-term.

This is where one-on-one coaching comes in. It’s not about giving you a cookie-cutter plan. It’s about helping you sort through the noise, pinpointing what’s holding you back, and creating a personalized strategy that matches your goals, standards, and lifestyle.

Why Coaching is the Key to Breaking Through

You’ve built your career, your marriage, or your legacy by seeking out mentors, learning from experts, and implementing proven systems. Fitness is no different. A coach does more than give you advice—they provide clarity, accountability, and the level of insight that cuts through years of trial and error.

Here’s how I can help:

  • Pinpoint the Gaps: I’ll help you identify the subtle mistakes in your training or nutrition that are holding you back.
  • Tailor the Plan: Together, we’ll create a sustainable strategy that fits into your life without sacrificing results.
  • Provide Accountability: It’s not enough to know what to do—you need someone to hold you to the standards you set for yourself.

After 36 years in the fitness industry, coaching hundreds of men one-on-one, and refining my approach through thousands of questions, I know how to help men like you.

Take the Next Step

If you’re the kind of man who does what it takes to get what he wants—who’s not content to just coast or settle—then I want to work with you. This isn’t about just adding years to your life; it’s about adding life to your years.

Fill out the questionnaire below. Send me a picture (yes, even with a T-shirt) to 925-352-4366. Let’s have a quick conversation, and I’ll show you how to break through to your next level.

You’ve done the work in other areas of your life. Now it’s time to bring that same mindset to your fitness.

Get The Help You Need – Text Me A Picture and Fill Out The Questionnaire

🎯 𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗙𝗿𝗼𝗺 𝗠𝗲 – 𝟭𝟬𝟬% 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱! 🎯

Are you feeling stuck or struggling to reach your fitness or life goals? I want to help you.

Fill out this questionnaire at the bottom of the page. I promise you a 100% direct response from me—whether it’s an email with some helpful links, a quick text, or even a phone call to work through your challenges.

    What's Your Biggest Fitness Challenge Right Now?
    What do you need to know at this stage that you're at right now? This will give me an idea of how I can help you best.

    Full Name

    Your Age

    Your Email

    Telephone Number

    Are you okay with me sending you a text or giving you a personal phone call?

    Skype Address or Whatsapp

    Time Zone

    Take the time to tell me more about yourself, your goals, and your challenges.

    How long have you been working out on a consistent basis?
    (It's perfectly fine if it hasn't been long. I'm here to help you.)

    Which social media platform did you find me on?

    How long have you been following my career, material, and work?

    How tall are you? How much do you currently weigh? How much do you want to weigh?

    What do you most want to change today?

    Have you tried to change this before?

    What have you attempted in the past that didn't work?

    Why do you think it didn't work?

    On a scale of 0-10, how important is it for you to achieve change today?

    Do you currently work out in a commercial gym? If not, what are you doing for exercise?

    What other areas of your life do you want to change (if any)?

    What's the #1 BENEFIT you think you'll get from my knowledge, guidance, and personal attention?

    Are you ready RIGHT NOW to make this change?

    Thank you for your interest.
    I will contact you within 24 hours. If you do see a phone call or text from the 925 area code, that's probably me.

    Share.

    At 62 years old, Skip La Cour is the world’s #1 authority for Workouts for Older Men, Longevity for Older Men, and Personal Development for Older Men. La Cour helps older men like you get in shape. He is the creator of the Age Optimization System and a six-time national champion drug-free bodybuilder. He helps men who are a little older become their best both inside AND outside of the gym. Feel free to email Skip at any time at [email protected] with your questions and comments. Or, call (925)352-4366.

    Comments are closed.